Joo Hwee Hui

Joo Hwee has accumulated over 10 years of strategic development and program management experience spanning a cross variety of airlines, travel start-ups and group investment holding companies operating across Asia.

Focusing on market entry strategies and business build opportunities, Joo Hwee is adept at taking new concepts particularly in aviation, from the initial envisioning through to design and build. Including addressing key enablers such as financing and regulatory.

He works with C-level executives and senior leaderships in unlocking new ways of doing business that create sustainable value. In recent years this has included extensive focus on launching and building airline alliances in the LCC and FSC sectors.